Why I bought Vaynerchuk’s book, Jab, Jab, Jab, Right Punch

Written from Girona, Catalonia

I had just bought new socks. It was raining. The bus stop had shelter, which was nice. I was listening to a podcast which prompted me to buy a book. I took out my iPhone and noted the steps that brought me to that purchase decision.

A few weeks back, Tim Ferriss shared a link on Facebook, to James Altucher’s article, “33 Unusual Tips to Being a Better Writer”. It was my introduction to Altucher. I’m trying to improve my writing—both the quality and quantity of it—and I’m a big Tim Ferris fan, so the post caught my attention.

The 33 Tips article is great. I applied a few of the points to a post I was writing and they worked surprisingly well.

One tip says to remove the first and last paragraph from every post, which sounds a little crazy. Even if you’re aware of the technique while writing apparently it still works. And it did.

About a week later I was watching and listening to some of the material from a Louise Hay online seminar. James Altucher’s name came up again.

I’m also a big fan of Louise Hay. I’ve read her book, “You Can Heal Your Life”, watched her film by the same name, and recommend both. As with Tim Ferriss, I pay attention to what she says.

I took a lot from the interview with Altucher. I added him to my mental list of people I should pay attention to, and subscribed to his blog.

From the blog, I learned of his podcast, just launched, and subscribed to it too.

Another week passes and Gary Vaynerchuk is the interviewee on Altucher’s podcast. Gary has just published his third book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”, which James loves.

Along with improving my writing, I want to promote myself better and shape my personal brand.

Because I have this goal. And because I now am a fan of James Altucher, I bought Vaynerchuk’s book.

A series of connected pieces of free content that interested me, from respected sources, lead me buy some more content.

Good news for Gary. And I’m sure I’ll end up sending some money James’ way eventually. For now, my bus is coming and I have new socks to try on.

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